Seriously RM14 for something like this just doesn’t cut it. But I feel you could do better with a latte or another bingsu for the price paid. I’ve said this before, but OW:L Espresso is still a clear winner as far as bingsu is concerned because their shaved ice is finer and creamy with a soft texture similar to the Taiwanese milk snow.Ĭoco Nuts Waffle RM14 – it was served warm and fresh with chocolate chips and various premium-ish nuts such as Macadamia, walnuts and almond. I have had some Oreo-related desserts where the cookie would taste soft and stale because they left it out in the open for too long. Overall it was an enjoyable dessert with generous enough portion (single RM12.80) to be shared between two.Ĭookies & Cream Bingsu RM12.80 (small) – basically the same icy treat but topped with Oreo cookie dust and cream. The Strawberry Bingsu has fresh cut of strawberries, sweet Azuki bean paste and topped with a scoop of their very own strawberry gelato. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive.Caffe Bene’s bingsu is worth ordering just for the pretty presentation alone.
Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2nd place in sales among the global coffeehouse franchise in 20. TI - Caffe Bene: Creating Values for CustomersĪB - Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market.
Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters’ plan. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services.
However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success.
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